I recently spoke to a group of business owners on the topic of “new media marketing” also known as Web 2.0 as an outgrowth of the Studio 1ne Internet Web site course.  Some attendees had a feeling that their Web sites could be performing better, but weren’t clear about what to do or how to do it. Others wanted to know if a new media add-on would drive more traffic to the Web site. My advice:

Audit.

A Website audit aids in the self promotion of your Website,  ecommerce and business growth. The audit helps a business owner identify what’s working and what could be improved. It reveals new marketing opportunities a business owner could consider.

The majority of business owners attending the meeting wanted to know how they could drive more qualified traffic to their sites, and convert that traffic into business.

An audit of your Web site is an expert opinion based on the facts.  And it squares the facts with the probability of reaching your business goals. It could be the single best investment you make in your business this year.

If you, too,  feel that your Web site could be doing a better job helping you reach your business goals, then a Web site audit from Studio 1ne Bill Gow could be your first step toward:

• driving more qualified traffic to your site
• converting that traffic into business, and
• identifying new marketing opportunities.