What’s your biggest hurdle in how to make a Web page better at improving business?
According to master restauranteur Ray Kroc, founder of McDonald’s with over 31,000 locations throughout the world, you must focus on perfecting every fundamental of your business if you expect it to perform well. One of the fundamentals is Web site traffic report statistics.
Just imagine how disappointed you would be if after creating a killer strategy, you overlooked information that tells you you’re losing more than 98 percent of visitors because the Web page failed to carry the momentum. It’s like inviting people to visit you at home, and when they approach the front door, you slam it in their faces.
So, here are 3 site statistics to examine that will pinpoint problem areas at your site - problems that likely are losing you hundreds and thousands of dollars in business.
1. Number of Visitors
This report statistic shows you a total number of visitors. Some of the visitors are real and some are search engine or other robots.
2. Entry and Exit Pages
By carefully analyzing the entry and exit traffic statistics for a business owner interested in increasing her Web marketing to generate more business from her Web site, we learned that most of her visitors were entering through her home page or a secondary page. Unfortunately, most of the visitors left without visiting any other page and were lost to her forever.
3. Referrers
Knowing how a visitor got referred to your Web site lets you target a Web page around a special promotion or Web advertising campaign.
It’s the custom-tailored Web page that is more likely to get visitors to complete a form or call your office.
By focusing on the fundamental details of the number of visitors, entry and exit pages, and referrers, you will insure how to make a Web page better for your business.
Don’t you think this might just make a difference? Yes or no, let me know.
Which of the 3 traffic statistics are you NOT using to advantage?
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Methodblogger Bill Gow Studio 1ne
3 Responses to “3 Simple Site Statistics Insure How to Make a Web Page for Business”
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As a wedding services provider I have listings on other sites. I get some leads, but no business. When I tried to find out about traffic statistics, I couldn’t get traffic information for my services through the sites. Traffic stats should help me target my promotions. What could I do?
Getting traffic hasn’t been a problem. But it takes me so much time trying to get people to come back to my site. Is there something I can do that won’t take me a lot of time?
Hey, you’re a voice of reason in the swirl of traffic stats. I found that by concentrating on how visitors got to my company’s site gave me a way to show my supervisor how we could shift a few dollars we wouldn’t have thought to do otherwise. Keep up the good work!