Archive for March, 2008

Top ‘o the news for business owners comes as Centenary College hosts the New Jersey Association of Women Business Owners (NJAWBO) Sussex Warren “Business Boot Camp.”
Open to all women and men interested in boosting business, Saturday, March 29, promises a full day of expert-led workshops.
Mattie Mola, Studio 1ne’s Internet project leader, delivers no-holds barred advice on how to ”Pump Up Ebusiness [...]

“Hey, let’s rev up and do pay-per-click (PPC) advertising,” was how an industrial bearing client of Studio1ne opened the conversation. Interestingly, this came on the heels of a recent report published and reported by Advertising Age. Almost 90% of all PPC ads are ignored.
For a business owner trying to decide where to allocate marketing dollars, this is a [...]

Of all the advertising platforms, the Internet is one of the few on an upward trend according to Wharton marketing professor Patti Williams. Americans spend an average of 14 hours online weekly and 14 hours watching TV each week. Yet, marketers spend 22 percent of their advertising dollars on TV and only 6 percent online.
Opportunity pounds on the doors of small business owners [...]